![]() How many different type of products does Virgin have under its control? 2.15 Productħ What are the links between these images? The AQA specification states that students need to know this form of product portfolio analysis. Perhaps the most common type of product portfolio analysis that firms use to analyse their product mix is the Boston Matrix. ![]() This type of analysis can help a firm identify where every single one of its products is positioned in the market. Product portfolio analysis looks at the range of products and brands (product portfolio) that a firm has under its control. Sales Effects of Extension Strategies Time No of sales Saturation Maturity Decline Growth Launch / Introduction Time line R&DĤ Recap What is meant by an extension strategy? No of sales Draw me the product life cycle & clearly label all parts! Time line R&Dģ Product Life Cycle…. Working lunch video 7 part 4 PRODUCT LIFE CYCLEĢ Draw me the product life cycle & clearly label all parts! ![]() Presentation on theme: "Product Life Cycles (revision) and the Boston Matrix"- Presentation transcript:ġ Product Life Cycles (revision) and the Boston Matrix
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